TRIEX brings together a network of experts in travel design, event production, storytelling and immersive environments.
Together, we create experiences that align leadership, activate brands and engage teams — translating business objectives into meaningful shared moments.
Our Experience Architecture
TRIEX was created to bring together complementary expertise under one unified vision: designing experiences that generate lasting impact.
Every programme we design follows a structured approach that combines strategy, narrative and seamless execution. By bringing together strategic thinking, destination expertise, immersive storytelling and operational excellence, TRIEX enables organisations to move beyond traditional events or travel programmes.
Rather than simply organising moments, we design experience architecture: journeys carefully crafted to support leadership alignment, team engagement and meaningful brand activation.
The Founding Partners
TRIEX was founded by four entrepreneurs and industry specialists who share a common vision: designing experiences that create meaningful impact for organisations and individuals.
Each founding partner brings unique expertise, combining strategic thinking, destination mastery and immersive storytelling.
Lina El Fassi El Fihry
A Sweet Spot Events & DMC
With extensive experience in concept creation, logistics, exhibition design and event production, Lina creates distinctive programmes that combine creativity with flawless execution. By orchestrating complex operations and crafting authentic destination experiences, she ensures every project runs seamlessly while delivering memorable moments that inspire connection and engagement.
Stephanie Neuer
SCN Travel & More
With over 20 years in international travel and tourism, Stephanie designs strategic incentive journeys and curated travel programmes across the world. By combining destination expertise, creativity and seamless organisation, she creates experiences that bring teams together, reward achievement and leave a lasting impact on both individuals and organisations.
Aurelien Fauches
Phyleas Agency
A sociologist and creative experience designer, Aurélien develops immersive concepts that transform ideas into powerful live experiences. By blending social insight, storytelling and performance, he creates programmes that engage audiences emotionally, stimulate reflection and generate shared moments that resonate far beyond the event itself.
Sana Guetari Trabelsi
Edutainment Solutions
With deep expertise in learning design and interactive experiences, Sana creates programmes that combine knowledge, creativity and participation. Her approach transforms events into meaningful learning journeys where curiosity, collaboration and discovery drive personal growth and lasting engagement among participants.
Our Global Ecosystem
Beyond its founding partners, TRIEX operates through an international network of agencies, destination specialists and creative partners enabling experiences to be designed and delivered across multiple regions.
Why Experiences Matter
In a world increasingly shaped by digital interactions, shared experiences remain one of the most powerful tools for building trust, alignment and engagement.
Whether bringing leadership teams together, recognising performance or activating brands, well-designed experiences create connections that endure long after the moment itself.
TRIEX exists to design these moments with purpose.
